Whenever tying a lure on, we’re always hoping for a catch – of course. But there’s more to it. Just the feeling of being surrounded by healthy and lush nature is enough to re-energize. Clean nature is also a prerequisite for enjoyable angling. That’s why we want to make environmentally friendly choices easy for every angler. As a part of our sustainability strategy, we developed the EcoChoice trademark to help you recognize products that meet our carefully determined sustainability criteria.
