Sustainability in Rapala VMC

Sustainability in Rapala VMC 

To ensure that not only we, but also future generations of anglers can enjoy fishing to the fullest, we have rolled up our sleeves and taken concrete action for the sake of our favorite hobby.

In 2020, we published our new sustainability strategy. Our target is to become one of the leading fishing tackle companies in sustainability by 2024. Along the journey, we have plenty of sub-goals to tackle – such as shifting to more ecological raw materials in our products, getting rid of fossil-based plastics in our packaging, and shifting to renewable energy in our production. As a part of our strategy, we also want to make sure that our raw materials come from responsible sources. Moreover, our strategy includes several requirements related to social responsibility. If you want to learn more about our strategy, you can find more information here. 

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