EcoChoice is the first label for sustainable products in the fishing tackle industry. At the same time, it is our way of increasing awareness about sustainability in recreational fishing. The EcoChoice selection includes products that live up to our sustainability criteria. Each product category has its own criteria as they all have different requirements and practices related to environmental and social responsibility.
We have already published the criteria for Rapala wooden hard baits and metal spoons, Dynamite Baits baits, Marttiini products, and Sufix fishing lines. We are continuously extending our criteria to new categories while frequently scrutinizing our existing criteria to make sure they evolve according to the developments in the industry. In other words: we are making the criteria stricter all the time to make certain that also we develop as a sustainable company.