Carrying on a tradition that started in 1936, the original wounded-minnow action is what has made Rapala® “The world’s most trusted lure.” Premium balsa gives them their responsive, life-like action, while the craftsmanship and dedication to excellence makes sure that each and every lure swims like the first. Before leaving the factory, each is inspected, handtuned and tank-tested for the superior quality these lures are known for.